"Mapping the future of Hotel and Restaurant experience" by HOTREC
While facing a growing competition from alternative accommodation and food experience types provided to international visitors, the hotel & restaurant industry innovates and constantly needs to adapt to the new consumer paradigm.
In this context, HOTREC asked TCI Research to assess the current competitiveness of European hotels and restaurants' experience quality based on guests' satisfaction, as well as to map benefits that travelers would expect from their hotels and restaurants experience in the future .